ORGATEC Essentials 2024 represents the rebranding of the Daaily platform’s most iconic product. This event guide provides a comprehensive map of the ORGATEC exhibition and highlights must-visit spots in Cologne. As the motion designer, I collaborated with a graphic designer, the social media team, and the marketing team to create a multi-channel marketing campaign to promote this product.

The new cover design used a bold gradient color combination to create a strong contrast from the old, dark design. This modern and vibrant aesthetic aims to create a strong first impression. To enhance the campaign's impact, I animated the gradient, emphasizing its dynamic appeal and capturing the audience’s attention effectively.

The results speak for themselves: the digital version of Orgatec Essentials achieved an impressive over 60,000 downloads within a short timeframe, underscoring the success of the redesign and promotional efforts.