Reonic Advertisement
[ Video • Animation • Marketing • Social Media • B2B ]
Description
Platform
Target Audiences
Reonic is an all-in-one software that optimizes the workflow for solar installation. It improves efficiency by managing the whole customer journey from start to end. It also allows users to manage multiple energy sources at the same time.
This B2B advertisement aims toward the user of Reonic product: Solar installers. It explains and showcases the product within 15 seconds, and ends the animation with a strong call to action message to boost user acquisition (UA) rate .
Paid socials including Instagram, X(Twitter), Facebook
Solar installers
Reasons for the key design decisions.
The photo of a solar installer
“Show, don’t tell” is a useful principle. When target audiences see this advertisement, they will know the content is relevant to them.
The pop-up floor plan
This floor plan has been used in two different feature pages. It is a good element to help the animation transition from one device mockup to another.
On the other hand, animating the “tags” that label different energy sources is a great way to show: “Reonic can manage different energy sources in one place.”
The floating UI elements
The iPad is too wide to show fully on a 9:16 screen. Moving the UI elements out of the device frame ensures audiences can see all the important features. And the video can be visually appealing.
The tagline
“Master the energy transition” is a very powerful tagline. When it appears with the CTA, the message is stronger.
Design Documentation
